9 Must-have features for E-Commerce websites
In order to grow your e-commerce business and retain customers, there are certain factors you must know that create an impact on online sales.
Want to know what factors influence product sales? Then you're in the right place.
Here, I'm going to give an overview of the must-have features for e-commerce websites that influences customer's purchasing decisions.
Below are the 9 must-have features that e-commerce websites should optimize.
1. User Friendly
2. Mobile Friendly
3. Optimized Product Pages
4. Product Photos and Videos
5. Discount Offers
6. FAQs
7. User Reviews
8. Multiple Payment methods
9. Returns Policy Page
Go ahead and take a look at each of the features.
1. User Friendly
When users land on your page, they should find navigation from the home page to product pages easy. Online sellers have less than a minute to make an impact on a buyer's decision. If users can't find what they're looking for within a few seconds, then the bounce rate is going to increase.
To reduce the bounce rate, it's a must to have a user-friendly (simple and easy to understand) website.
2. Mobile Optimized Website
As per the Global Digital Overview, there are 5.15 billion mobile users in the world. That itself accounts for the increase in mobile shopping.
In today's time, to improve sales mobile-friendliness is a must-have feature for e-commerce websites.
Check your mobile-responsive test here.
3. Optimized Product Pages
Before making a purchase, the user likes to browse the product pages well.
For an optimized product page- The product description should be well written, photos should be there, delivery cost should be mentioned. Moreover, similar product item links should be recommended at the end of the page to increase sales.
4. Product Photos and Videos
The availability of multiple photos and videos make it easy for shoppers to visualize the product. The zoom-in feature allows users to view a product from different angles. Pictures used should not take much time to load.
E-commerce websites should optimize the pages accordingly.
5. Discount Offers
Offers attract potential buyers. Promote your special offers via email marketing, social media networks, google ads and so on.
Having a separate webpage for offers is like adding "cherry" on the cake.
6. FAQs
FAQ - it's a series of questions most frequently asked by customers. The presence of FAQ on product pages answers the product features and the various questions that come up in a customer's mind. It also allows the customers to put up their queries regarding a product.
It's a good practice to include FAQs on product pages.
7. User Reviews
Genuine Product reviews build customer's trust. Even if some post negative reviews, those should not be removed. The presence of both positive and negative reviews instills confidence about the authenticity of the reviews.
8. Multiple Payment methods
E-commerce platforms must have a secure payment gateway to gain customer's trust. Multiple payment methods improve the user experience. Flexibility in payment options reduce the bounce rate and motivate product sales.
9. Returns Policy Page
Customers like to review the return policy before placing an order. Make sure to add the returns page on your e-commerce website. Your returns policy should be easy to understand for the customers.
If you're looking to register your product on a well-optimized e-commerce website, then Hukum Aaka is the right platform for you. Since it satisfies almost all the features mentioned.
To start selling, register here.
Happy selling!
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